On Wednesday afternoon, the Chancellor of Exchequer, Rishi Sunak, delivered a typically impressive performance in the House of Commons. Outlining the next phase of governmental support for the British people, he spoke passionately about protecting livelihoods before announcing an imaginative set of measures intended to kick-start the UK economy.

The…


There’s nothing quite like 10pm on election night in the United Kingdom. As the polling station doors slam shut and the pain-staking process of counting the ballot kicks into gear, the real action begins on the small screen.

Yes – the exit poll is imminent.

Commissioned by the BBC and…


‘You can trust that each and every donation you can afford, large or small, will help…’

Such platitudes are familiar at this time of the year, and there are often a myriad of noble causes vying for the attention of the average Briton as Christmas approaches. …


It’s been a while since I’ve had a good old moan about an online experience. Way too long. In fact, I’ve come to realise that this process of blogging is cathartic for me. …


Last week I received an email, out of the blue, from a company I bought a pair of shorts from back in the summer of 2014. They were keen to inform me of their latest ‘flash sale’ event, where all garments were reduced to ‘rock bottom’ prices.

The subject line…


Imagine you’re on public transport right now. Perhaps you genuinely are. Now take a minute to yourself. Depart from your exorbitantly expensive mobile device and re-join society for a brief moment.

There you are. Now look up around the carriage. Count how many of your fellow human beings have their…

Tommi Kerr

I write a little about digital CX, CRO and politics. Opinions are entirely my own.

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